Numerous entrepreneurs either come from or live and work in New York City. These are examples of just three who are famous throughout the world.

Josephine Esther Mentzer—Estée Lauder—was born in Queens, New York in 1946 and learned assertive selling techniques, promotion of quality in products, attention to the appearance of the product, and perfectionism from helping in her father’s hardware store. She acquired her skills in producing lotions and skin creams from an uncle who was a famous European skin specialist. As his apprentice, she helped him develop new products using natural ingredients.

She married Joseph Lauder and they founded Estée Lauder, Inc. in 1946. The initial beauty products they created were skin treatments, rouge, and makeup. Advertising agencies didn’t want the account with its budget of only $50,000. The Lauders decided to provide samples to those attending fashion shows and through mailings. It worked well to establish their company. By 1973 they had sales of $100,000 and employed 1,000+ people. Sales of cosmetics and fragrances by Estée Lauder became international by 1960.